Starcom

Case: Samsung Smart TV Stare battle

Case: Samsung Smart TV Stare battle

Samsung introduced the SMART TV Stare Battle. In this interactive game, players are challenged to stare at the new SMART TV for as long as possible without blinking. During the game, players take on internet sensation Keenan Cahill, who has recorded a new lip-synch video without blinking once, especially for the Stare Battle. Every week the player with the longest stare time will be rewarded with a SMART TV prize package.

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Starcom, The Human Experience Company

Starcom, The Human Experience Company